Relevant branding

Kernel is a strategy and activation agency focused on creating dynamic brands that engage people with relevant messages in relevant touch points.

Brand Strategy

Brand Strategy covers both brand identity and portfolio management. Our extensive business experience and understanding helps you discover the right place in the market for your brand – or the right brand identity for your market position.

We look at ways to make your brand more relevant and engaging for all its stakeholders, ranging from customers and consumers, to distributors, and possibly NGOs and authorities.

Brand Activation

Brand Activation is the first step towards relevant creative executions that build brand equity over time.

The Brand Activation process provides an analysis of your target group touch-points to determine which communication channels would be relevant carriers of your brand message.

But the main process output is the Brand Activation Idea – the game-changing insight that you can base all your communication and campaigns on for years to come.

Integrated Campaigns

Integrated Campaigns are not just campaigns that mix and match all the usual media and communication channels. A truly integrated campaign takes advantage of all the occasions where your brand is relevant to the target group.

Our experienced creative team has a broad understanding of the myriad communication touch-points available and how best to exploit them. As a result, you get relevant, on-brand executions that engage your target group at the right time and place.