I just had a look around the website from the Church of Sweden that seems to have found a way to combine new media with the challenge of maintaining relevance in a highly secularized society. The Church of Sweden has won an Epica d’Or for best web campaign for this website that invites people to post a prayer and makes sure that the prayer is sent on to a church where the congregation will include it in their prayers. Inspiring Read More...

Every so often you see an ad that just gets under your skin and you are fascinated to find out more about the company. This is when a great campaign becomes a successful one. I seen the new campaign for Paso de los Toros (Argentinian bitter tonic water brand) created by  BBDO Argentina and was instantly hooked, I found myself emailing the link to everyone I knew and google’d the brand to find out more. The producers of a bitter Read More...

When thinking of Basildon, one may think of white van men, the infamous leisure park Bas Vegas or Depeche Mode – but these obviously failed getting Basildon on the tourism map. So imagine my joy when I was confronted by a sight to behold, when trundling along the A127 in Essex with the other 2,300,240 Easter car parade. After spending £90,0000 on the 5ft high Hollywood styled letters spelling out the town’s name, I’d like to congratulate the town council Read More...

In between our work this week we have been debating one of those million dollar questions, what are the top 5 ads of all times. After much research, debate and discussion we have agreed (well as much as we ever will, in some cases agreed to disagree) on our top 5 ads. Drum roll please….. Sony Bravia Balls, Fallon 2005. We all agreed that this campaign took advertising to another level. John West Salmon Bear Fight, Leo Burnett 2000. Boddingtons Cream of Read More...

Social Marketing vs. Social Media Marketing There seems to be growing confusion within the creative and digital industry as to what Social Marketing refers to. I’ve noticed numerous references on blogs, podcasts, news articles and websites that refer to Social Media Marketing as simply Social Marketing. (probably for reasons of shorthand) Social Marketing in its most basic term relates to marketing focused on bring about a positive behavioural change such as quitting smoking, eating healthier. Social Marketing originated in the Read More...