After a thorough pitch process, Kernel has come out on top in a close-run competition and we are proud to have signed contracts with both Vestas Offshore and Vestas Northern Europe. In the future, Kernel will make campaigns and marketing materials for both business units. “We have already started several interesting projects and have a very good feeling about what we can do together with Vestas” says Rune Dalgaard, partner and Strategic Director at Kernel.

We are proud to have helped Djurs Sommerland set three consecutive records for number of visitors in a season. In 2010, a whopping 575,000 visitors enjoyed a day of family fun at Djurs Sommerland – 25,000 more than last year. “Our ambition has been to put Djurs Sommerland on a par with the very best foreign amusement parks – and our record numbers of visitors show that we are on the right track”, explains Djurs Sommerland director Henrik B. Nielsen.

Wind energy giant Vestas is searching for an agency that can help Vestas Offshore and Vestas Northern Europe create relevant campaigns that are true to the Vestas brand. Handpicked from a longlist of agencies with strong btb-capabilities put together by Hestbæk Consult, Kernel will now pitch for the job along with two other agencies on the Vestas shortlist. “We are very excited about this pitch. Vestas is not only a wind energy market leader and a strong brand but also Read More...

Bent Lomholt has 22 years of agency experience in concept development and creative direction on a long line of BTB and BTC campaigns, and has worked with dialogue marketing, print, digital, outdoor, guerilla marketing and events. “Bent’s major strength is his ability to generate all-encompassing concepts without ever losing sight of the detail”, Kernel’s managing director Peer Brændholt explains. “He also has an instinctive understanding that good communication is about getting relevant messages across to target groups in the right Read More...

AkzoNobel needs a new sales material for their SUPRASEL products – and they have chosen kernel to do it. SUPRASEL is salt for food – an essential product for the food indutry. AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals – such as salt for food. The company supplies industries and consumers worldwide with innovative products. AkzoNobel´s portfolio includes a large number of well known BtB brands such as Dulux, Sikkens, International Read More...

A new brand strategy is to be developed for pretzel brand Passions by Kernel, which has been commissioned by budget supermarket chain Aldi. The agency has been tasked with creating a strategy which will achieve brand recognition and credibility in the minds of the target consumer. Kernel has been developing the positioning the range to appeal to both sexes, with a female bias while also forming part of an everyday snacking routine. Paul Iddon, director of creative strategy for Kernel, Read More...

On October 9th Copenhagen featured its annual Culture Night festival where private and public organizations throughout the city open their doors and create a wide range of events for the public. Again in 2009 Kernel was asked by the Danish Dairy Board and Manufacturers of Danish Blue Cheese and other Special Cheeses to advertise and decorate their event at the historic and beautiful building of Axelborg in the heart of Copenhagen. Our contributions included a range of materials including a Read More...