The upside of a downturn

By Stuart

A couple of recessions ago I was at art college studying my graphic design and advertising course and as I prepared myself for the big wide world my tutor assured me that despite the economic situation of the past couple of years the future was bright. His argument was that companies don’t stop spending they simply postpone spending. Clients are a little more prudent, projects are put on hold but ultimately the work still needs to be done. Steve Harrison, Read More...

3 Sep 2010

Interactive digital campaigns

By Caroline

I am a sucker for interactive campaigns, and want to share a few that I really like: A little while back I found this UN Voices campaign. http://www.ourentries.com/2008/unvoices/campaign/ (Created by Saatchi and Saatchi and The Hyperfactory 2008) Linking posters and mobile technology – the passerby takes an image on their mobile of the persons mouth on the poster, then text the picture to the given number, they then receive a phone call with the persons story. The cost of the Read More...

14 May 2010

Social media and the General Election UK 2010

By Caroline

There is so much I could talk about on the topic of social media use in this years General Election campaigns, but as there has been so much coverage on this topic online and offline I am keeping this entry short and sweet. 2010 is the first year that social media has been used in a General Election in the UK, we all saw how effective it was in 2008/2009 for Obama’s campaign in the States, but will it be Read More...

29 Apr 2010

Augmented Reality

By Caroline

I first came across augmented reality last year at digitalks in Cheltenham, it is a really fun tool to use and adds another dimension to a campaign. After doing a bit of research I found that Alex Smith from Funkadelic advertising on blogspot.com had already created a top 10 list of Augmented Reality Advertising Campaigns and I thought I would share this with you: http://funkadelicadvertising.blogspot.com/2009/06/top-10-augmented-reality-adveritising.html I also really enjoyed watching Florence and the Machine on Grazia magazine latest 3D issue, Read More...

23 Apr 2010

Social learning

By Caroline

What comes to your mind when you think about social learning? Chatting with friends, colleagues and peers? It seems that social media technologies are the new tools being used for informal e learning. Now that social media and social networking has become so popular and easily accessible, it seems that ‘social learning’ is the natural progression of informal e learning and both the e learning industry and advertising and marketing industry are recognizing this and are utilizing social media. There Read More...

23 Apr 2010

New to Manchester

By Caroline

Hi, I am Caroline, Kernel’s new digital manager, I am just coming to the end of my 1st month living and working in Manchester and it has been great. There is a really good atmosphere in town and in the office, there are so many places to go to, not to mention all the shops… roll on pay day! Kernel asked my boyfriend and I to move to Manchester along with the move of our UK office. At first we Read More...

31 Mar 2010

Free Will or Determinism?

By Paul

You are in a supermarket, passing in excess of 100 sku’s per minute. You are on a mission, get the shopping done to get home to watch…….whether Gail is going to get arrested for the murder of Joe McIntyre in Coronation Street…..or something. Your mind is planning the next week’s meals, little Jimmy and Sally’s lunchboxes and partner Dave’s sandwich filling for tomorrow. In other words, you’re busy, busy, busy. You have picked up a tin of Heinz Tomato Soup. Read More...

15 Mar 2010
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