The Intangible Value of Place

By Paul

The projected draconian cutbacks in UK Public Sector spending will have a dramatic impact on how the State and its operating partners will address the ongoing need for the regeneration of towns and cities throughout the land. Nowhere will the effects be more felt than the less well-off areas of the UK. And yet places in the North East and North West, Wales and Scotland are still trying to find a new identity born out of the deindustrialisation of the Read More...

5 Jun 2010

Trains, Taxis and Opportunists

By Stuart

Anyone who is familiar with the main railway line between Birmingham and Manchester will also be familiar with the black metals horse shapes that are positioned at various places along the track between Birmingham New Street and Wolverhampton. They were erected in 1987 at twelve locations by sculptor Kevin Atherton, and were titled ‘Iron Horse’ (a pun on the early title given to steam locomotives in the 19th century). They were commissioned by a joint group comprising of West Midlands Read More...

4 Jun 2010

Social media and the General Election UK 2010

By Caroline

There is so much I could talk about on the topic of social media use in this years General Election campaigns, but as there has been so much coverage on this topic online and offline I am keeping this entry short and sweet. 2010 is the first year that social media has been used in a General Election in the UK, we all saw how effective it was in 2008/2009 for Obama’s campaign in the States, but will it be Read More...

29 Apr 2010

Augmented Reality

By Caroline

I first came across augmented reality last year at digitalks in Cheltenham, it is a really fun tool to use and adds another dimension to a campaign. After doing a bit of research I found that Alex Smith from Funkadelic advertising on blogspot.com had already created a top 10 list of Augmented Reality Advertising Campaigns and I thought I would share this with you: http://funkadelicadvertising.blogspot.com/2009/06/top-10-augmented-reality-adveritising.html I also really enjoyed watching Florence and the Machine on Grazia magazine latest 3D issue, Read More...

23 Apr 2010

Social learning

By Caroline

What comes to your mind when you think about social learning? Chatting with friends, colleagues and peers? It seems that social media technologies are the new tools being used for informal e learning. Now that social media and social networking has become so popular and easily accessible, it seems that ‘social learning’ is the natural progression of informal e learning and both the e learning industry and advertising and marketing industry are recognizing this and are utilizing social media. There Read More...

23 Apr 2010

New to Manchester

By Caroline

Hi, I am Caroline, Kernel’s new digital manager, I am just coming to the end of my 1st month living and working in Manchester and it has been great. There is a really good atmosphere in town and in the office, there are so many places to go to, not to mention all the shops… roll on pay day! Kernel asked my boyfriend and I to move to Manchester along with the move of our UK office. At first we Read More...

31 Mar 2010
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