The Intangible Value of Place

By Paul

The projected draconian cutbacks in UK Public Sector spending will have a dramatic impact on how the State and its operating partners will address the ongoing need for the regeneration of towns and cities throughout the land. Nowhere will the effects be more felt than the less well-off areas of the UK. And yet places in the North East and North West, Wales and Scotland are still trying to find a new identity born out of the deindustrialisation of the Read More...

5 Jun 2010

Interactive digital campaigns

By Caroline

I am a sucker for interactive campaigns, and want to share a few that I really like: A little while back I found this UN Voices campaign. http://www.ourentries.com/2008/unvoices/campaign/ (Created by Saatchi and Saatchi and The Hyperfactory 2008) Linking posters and mobile technology – the passerby takes an image on their mobile of the persons mouth on the poster, then text the picture to the given number, they then receive a phone call with the persons story. The cost of the Read More...

14 May 2010

Social Media and The General Election Part II

By Caroline

After a very interesting week in the UK, waiting for the results of the election, we now have a decision! So how influential was the Internet and social media in this years general election? The answer to this question is that it was not as influential as the parties might have hoped. Although the Tories would obviously say it was, and some might be inclined to agree due to their clever tactics online. Their techniques included buying the main ad Read More...

14 May 2010

Social media and the General Election UK 2010

By Caroline

There is so much I could talk about on the topic of social media use in this years General Election campaigns, but as there has been so much coverage on this topic online and offline I am keeping this entry short and sweet. 2010 is the first year that social media has been used in a General Election in the UK, we all saw how effective it was in 2008/2009 for Obama’s campaign in the States, but will it be Read More...

29 Apr 2010
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