The Intangible Value of Place

By Paul

The projected draconian cutbacks in UK Public Sector spending will have a dramatic impact on how the State and its operating partners will address the ongoing need for the regeneration of towns and cities throughout the land. Nowhere will the effects be more felt than the less well-off areas of the UK. And yet places in the North East and North West, Wales and Scotland are still trying to find a new identity born out of the deindustrialisation of the Read More...

5 Jun 2010

Interactive digital campaigns

By Caroline

I am a sucker for interactive campaigns, and want to share a few that I really like: A little while back I found this UN Voices campaign. http://www.ourentries.com/2008/unvoices/campaign/ (Created by Saatchi and Saatchi and The Hyperfactory 2008) Linking posters and mobile technology – the passerby takes an image on their mobile of the persons mouth on the poster, then text the picture to the given number, they then receive a phone call with the persons story. The cost of the Read More...

14 May 2010

Social Media and The General Election Part II

By Caroline

After a very interesting week in the UK, waiting for the results of the election, we now have a decision! So how influential was the Internet and social media in this years general election? The answer to this question is that it was not as influential as the parties might have hoped. Although the Tories would obviously say it was, and some might be inclined to agree due to their clever tactics online. Their techniques included buying the main ad Read More...

14 May 2010

Social media and the General Election UK 2010

By Caroline

There is so much I could talk about on the topic of social media use in this years General Election campaigns, but as there has been so much coverage on this topic online and offline I am keeping this entry short and sweet. 2010 is the first year that social media has been used in a General Election in the UK, we all saw how effective it was in 2008/2009 for Obama’s campaign in the States, but will it be Read More...

29 Apr 2010

Augmented Reality

By Caroline

I first came across augmented reality last year at digitalks in Cheltenham, it is a really fun tool to use and adds another dimension to a campaign. After doing a bit of research I found that Alex Smith from Funkadelic advertising on blogspot.com had already created a top 10 list of Augmented Reality Advertising Campaigns and I thought I would share this with you: http://funkadelicadvertising.blogspot.com/2009/06/top-10-augmented-reality-adveritising.html I also really enjoyed watching Florence and the Machine on Grazia magazine latest 3D issue, Read More...

23 Apr 2010

Social learning

By Caroline

What comes to your mind when you think about social learning? Chatting with friends, colleagues and peers? It seems that social media technologies are the new tools being used for informal e learning. Now that social media and social networking has become so popular and easily accessible, it seems that ‘social learning’ is the natural progression of informal e learning and both the e learning industry and advertising and marketing industry are recognizing this and are utilizing social media. There Read More...

23 Apr 2010

New to Manchester

By Caroline

Hi, I am Caroline, Kernel’s new digital manager, I am just coming to the end of my 1st month living and working in Manchester and it has been great. There is a really good atmosphere in town and in the office, there are so many places to go to, not to mention all the shops… roll on pay day! Kernel asked my boyfriend and I to move to Manchester along with the move of our UK office. At first we Read More...

31 Mar 2010

Just popping down the shops, darling

By Kevin

Apparently, us men, are becoming more and more disgruntled about the inconvenience and sheer agony of clothes shopping, however the importance of style and appearance is ever increasing. Brand recognition is high and the demand for quality apparel is still high. The desire to avoid the busy stores but still get what we’re looking for may account for the increase of online purchases in men’s apparel. In a recent survey the majority of men between the ages of 18 to Read More...

15 Mar 2010

An app-ortunity to stop smoking

By Kevin

The smoker’s bus shelter and ash covered bin may be a rare sight in the future. Letting go of that packet of fags and reaching for an apple may be easier come this year’s No Smoking Day. Yes, you’ve guessed it – there’s an app for it – more than one in fact. By downloading install the WeQuit Facebook app you can shout your corner and tell others about your plight apparently. Facebook have a version of WeQuit that not only allows you Read More...

11 Mar 2010
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