Grundfos Thinking Buildings

Our Challenge

Grundfos CBS needed a brand identity and positioning strategy that would successfully build a platform for its communication both internally and externally. Furthermore, Grundfos needed a relevant activation of the strategy that would bring it to life for sales companies and clients globally.

Strategy and Activation

Through extensive research with both internal and external stakeholders, Kernel came up with the platform ‘Thinking Buildings’.

With this platform, Grundfos CBS communicates both its level of expertise and passion for its products. Grundfos CBS signals that it is always thinking about how to create technologies that improve and enhance buildings and at the same time communicate that its products literally create buildings that are able to think for themselves.

Execution and results

The strategic platform sparked a whole line of internal and external projects, which were also directed by Kernel. The projects included:

A number of e-learning modules for the Thinking Buildings website

Dialogue campaigns with the purpose of creating awareness and commitment to the Grundfos CBS website and electronic newsletter

Product brochures

Guerilla materials

Viral films

The new platform fits perfectly with the idea the employee’s have of Grundfos CBS and that makes for a great starting point when the Grundfos staff goes out to sell the products and spread the word.

The platform has just been launched externally in all European markets and with great response internally in the local sales offices. 89% of all sales personnel have responded positively and participated in the internal launch campaigns across Europe.

Grundfos has already started rolling out the platform in Asia, South Africa, North and South America.