From health food shop to supermarket…

Our Challenge

Granose was a Symington’s brand with packaging seemingly designed to conform to the stereotype that meat-free meals are dull and tasteless and only for vegetarians.

Strategy and Activation

For the new Granose packaging we created a dynamic, ownable (and unmissable) ‘g’ icon on-pack…

Execution and results

…unashamedly tasty serving suggestions designed to appeal to all – not just vegetarians – and an overall pack experience which reflected the new positioning with each touch point.