GOING FOR GOLD

Our Challenge

Kernel assisted Danfoss Heating Solutions in developing new marketing objectives. One of the main focus areas was to gain a closer relationship with installers.

Strategy and Activation

Coherence between strategic objectives, marketing programmes, campaigns and platforms is always key to Kernel.
Kernel assisted Danfoss in activating their strategic marketing objectives through an installer loyalty programme (Danfoss Elite).
This programme is promoted through existing Danfoss media, but also through a new website platform conceptually developed by Kernel.

Execution and results

To kick off this new Danfoss Elite programme Kernel and Danfoss launched an international campaign: Going for Gold.
Kernel developed and designed all in-store and promotion material, and coordinated the campaign execution in cooperation with the local markets in a total of 9 countries.
Installers all over Europe are now signing up for the Elite programme, and via the Going for Gold campaign they have the chance to win great prizes every month.
Through the Danfoss Elite loyalty programme and the Going for Gold campaign Danfoss now has more installer touch points than ever.